Small Worlds Published

Dodds, Peter Sheridan, Muhamad, Roby, Watts, Duncan J. “An Experimental Study of Search in Global Social Networks” Science 2003 301: 827-829

We conclude that although global social networks are, in principle, searchable, actual success depends sensitively on individual incentives.

They’re talking about me flaking out on contacting that second target, aren’t they? Hey, I used up my only antipodean with my first target.

Read more about the study as discussed in some articles in the popular press. There’s also a nice bit of video with Duncan Watts from a while ago explaining what they’re up to.